Why branding and brand communication?
In Romania we have a tradition still frugal in communication and, usually, entrepreneurs, and local companies with history behind, sometimes wrongly appreciate what is happening in the disciplines of communication.
I mean what is happening now in modern times, and how our company must report this evolutionary speed of global and local business to provide customers with top services and products.
Precisely for this reason, BrandCell 360 speaks of three main components around which gravitating identity and our vision: brand, brand and community dialogue between them.
Global marketing has changed business models have changed so because of the crisis and because of twists at least as important and well-known as the industrial revolution now more than a century.
Brand, public, organization
Twists result in the following aspects: the consumer is no longer the consumer market is not the market, but rather a community of options and perspectives coming from individualities who, having things in common creates brand public, brand effectively dictating how it should be. On the other hand, now the consumer is an individual, the person with opinions and ideas voiced in front of brands, expresses delight or negotiate the interior reporting brands that surround it, either directly, shelf or through social media.
This way, our working perspective taking account both the immediate reality of domestic business , as well as discoveries and new strategies in global communication, especially in the United States.
In marcomm, historical trends are created generally for major brands and corporations. They create history and resets entire disciplines.
We can say that business models are governed not only by globalization but by what happens exclusively now. Chaos theory, in a world ruled by continuous communication is not up to date anymore. What happens on the other side of the world affects us and affects us directly. If Mark Zuckerberg or Warren Buffett taking a decision, local effects are immediate. If we still see the market accompanied by the attribute „target” and accompanied by the same attribute with unfortunate connotations, not only the contribution of a communication gap. New business models require their directions and principles – stealth marketing (Jay Zimmermann) wikinomics economy thank you or models which in no way addresses the communication disciplines under antiquated perspective.
So, our team believes not only in current models with any cost, but from a branding totalising approach that takes into account all the elements that contribute to the imposition of market organizations and brands that change the world. We want to be near these emerging brands, grow them and grow together with them in a world which is, after all, connected to their own individuality and consciousness of individuality.